Jim Evans
Principal and Chief Executive Officer
An acknowledged industry leader in management and global hospitality, Jim Evans is widely recognized for his ability to assemble exceptional operating teams, to develop clear direction to achieve measurable goals and create value for his organizations.
His expertise in forging organizational consensus has allowed him to consistently improve brand distribution with demonstrated bottom-line results.
Mr. Evans has a track record that spans 30 years of leadership, and a special ability in domestic and international sales and marketing. His skills in identifying an organization’s key metrics and enhancing performance significantly improved customer service levels and team performance. In his recent capacity as CEO with Jenny Craig International, he built a leadership team that took the company to unprecedented growth, particularly through establishment of a new customer reward program (Jenny Rewards), the promotion of Jenny Direct (a home delivery service), and hiring spokeswoman Kirstie Alley.
As president and CEO of Best Western International (BWI), Mr. Evans and his team revived the brand and its market position, and lead its competitive set the last three years he was CEO. He and his team created the highly successful “The World’s Largest” advertising campaign, significantly expanding brand recognition and improving sales results.
He held a leadership position, focusing on guest and employee satisfaction, revenue growth and market share during Promus Hotel Corporation’s reorganization and operational transition of Embassy Suites and Doubletree. He led the Western Division in its successful transition of brand standards, performance measures and all reporting structures. He began his career with Hyatt Hotels and Resorts, steadily expanding his foundation and expertise in hospitality excellence and innovation as the head of
sales and marketing. His establishment of ARDENT Hotel Advisors is based upon his desire to build a hospitality company founded on heart, passion and strong business principles.
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